If your website isn’t helping you grow, it’s in the way.
I create strategic websites that turn confused visitors into confident inquiries.
Your website might be working against you.
Whether you’re ready for a custom Squarespace design or exploring professional templates, I’ll help you create an accessible, intentionally designed website that fits your vision, works for your goals, and helps to grow with your business.
Custom Website Design
For established businesses ready for a professional site tailored to reflect their goals and growth. Includes personalized design and SEO-friendly setup.
Website Templates
Coming soon! A curated collection of professional Squarespace templates designed for small businesses to build a polished website with ease.
SEO Services
Boost your website’s visibility with Squarespace SEO services. Whether you’re looking for on-site basics or advanced strategies, I’ll help your site get found by the right audience and work even harder for your business.
What changes when we work together
Your offer gets clearer.
Instead of trying to speak to everyone, your website speaks directly to the people you actually want to work with. The message feels focused and intentional.
Your inquiries feel better aligned.
You spend less time explaining the basics and more time talking to people who already understand what you do and why it matters.
Your site becomes easier to move through.
Navigation makes sense, and the next step is obvious. People don’t have to scroll in circles or guess where to click.
You feel confident sending people to your site.
You can share your website without adding context or disclaimers, knowing it represents your business well.
Your website’s secret weapon
Get web wisdom delivered to your inbox with my newsletter. It’s full of actionable tips, creative ideas, and a little inspiration to keep your website shining.
See What’s Possible
I work with service-based businesses that are ready for their website to feel aligned with how they actually operate. Many of them come to me after realizing their first site looked fine but was not supporting their growth the way they expected.
Every project here began with a real business question. The message needed focus, the audience needed definition, or the structure needed to guide people more clearly. We worked through those decisions first and then designed a site that reflects them with intention.
Hi, I’m Stacey Nicholls
I’m a web designer and strategist who cares about whether your website actually works.
After reviewing more than a hundred websites and designing over fifty, I’ve noticed the patterns that hold businesses back. I see headlines that try to say everything at once, navigation that feels busy but doesn’t guide anyone, and pages that talk about the business without clearly speaking to the client.
My work focuses on cleaning that up. When your message is clearer and your structure makes sense, your design has room to build trust and guide the right people forward.
If you’re ready for a site that reflects the level you’re operating at and supports where you’re headed, we’ll work well together.
“Stacey understood my vision perfectly, and now my website feels like me. The whole process was seamless—I felt supported every step of the way!”
Autumn Mestas
Realtor, Keller Williams
“This was by far the best experience I have had with a web designer and creative tech whiz! I am so grateful for Stacey and I will be sharing my new logo and website very soon!”
Debi Kennison
Energetic Healer, Divine Feminine Mentor, and Educator
“A friend referred me to Stacey, and right away I saw more patient responses. She created a user-friendly, stylish site with engaging writing, great images, and a helpful online form. She anticipated my needs as a physician and added so many thoughtful details. I'll be using her services again!”
Harris Jensen, MD
Mental Health Therapist